I’ve always found the intersection of media and sports (two huge interests of mine) a fascinating process. So I feel compelled to recommend ESPN’s Ombudsman Don Ohlmeyer’s criticism of his own network regarding the “The Decision” (the program where LeBron James revealed his team of choice.) Particularly, I want to highlight this section:
Despite ESPN’s intention, the network did not have “total editorial control” in the James announcement. Yes, ESPN reporters confirmed on their own when the announcement would take place and the network reported it. Yes, reporter Chris Broussard — quoting what he considered very reliable sources — reported early on the morning before “The Decision” that, barring the unforeseen, James was going to join the Heat. And yes, Michael Wilbon, an ESPN NBA analyst and co-host of “Pardon the Interruption,” conducted a lengthy, straightforward interview with James after Gray had completed his questions.
But even so, if the interviewee also brings along his own interviewer, you cannot protect the integrity of the broadcast. According to ESPN, the understanding with Gray was that he would ask James “a few questions” before LeBron announced his destination. That “few” turned into 16 questions. And on a live telecast, when an announcer who doesn’t work for your network gets to questions 7, 8, 9, 10 … well, there’s nothing the producers can do. They can’t kill his microphone; they can’t come out and pull him out of his chair; they can’t even fire him because he’s not in their employ.
One frustrating aspect is the control that ESPN ceded to James and his handlers. The reality is that James didn’t have many other places that he could have gone for a program like this, so ESPN could have dictated the questions and the interviewer (along with the actual length of the program.) Instead, we were left with a lengthy amount of puff-ball questions from Jim Gray.